https://www.groundswell-consulting.com/insights daily 0.75 2026-06-10 https://www.groundswell-consulting.com/insights/Blog Post Title One-3zaa9-zlxng-ysakb monthly 0.5 2026-06-10 https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1781105730967-T1KEM4KNL7PCMT6OHIYZ/unsplash-image-nF8xhLMmg0c.jpg Insights - How effective communications can combat change fatigue  - Early in my career my company changed so frequently that I started avoiding the subject when talking with my mom. She would ask curiously, “How’s your job going?”, and after explaining about my new team, my new boss, different business partners, she would exclaim, “Your company is always changing. How do they expect you to get anything done?” Even my mom had change fatigue. During times of change, details are unclear. Answers fluctuate and are no longer black and white. Living in the “grey zone” is exhausting. Not understanding your position, scope or purpose will drain anyone and create a loss of productivity. It is the role of communications to bring clarity to chaos and continue driving understanding and engagement long after the initial announcement. https://www.groundswell-consulting.com/insights/blog-post-title-two-t5my5-k4xmd-nwhsf monthly 0.5 2026-06-10 https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1781105313125-PK0E6FQVJ0SNTEAHJIWL/unsplash-image-YCrgxs3e9lY.jpg Insights - Beyond the rollout: What it takes to sustain AI adoption Organizations are investing heavily in AI, but many are struggling to turn that investment into a measurable impact. Access to tools is expanding quickly, yet adoption often remains uneven and limited to small groups of early adopters. The challenge is not the technology itself. It is helping people understand how AI fits into their work, building confidence using it, and making it part of daily routines. Successful AI adoption requires more than training and tools. Employees need clarity, support, leadership modeling, and practical examples that show how AI can make their work better. https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/f834c277-83e2-4311-9165-c7b7ff0b4de8/IMG_9586.jpg Insights - Beyond the rollout: What it takes to sustain AI adoption To learn more about sustaining AI adoption, join Groundswell’s own Stephanie Joranson and Tatum McIsaac in Minneapolis, for the PRSA Midwest District Conference June 24-26, where they’ll lead a candid conversation on AI adoption and how businesses can turn AI technology from a promising investment into a trusted, everyday capability built around humans, not hype. https://www.groundswell-consulting.com/insights/blog-post-title-three-y3peb-4lwnz-5e8z4 monthly 0.5 2025-08-26 https://www.groundswell-consulting.com/insights/blog-post-title-four-lr658-tcthp-7z6tc monthly 0.5 2025-09-09 https://www.groundswell-consulting.com/about daily 0.75 2026-06-03 https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943041794-Y8WEMAKYU0TWC59QOIC0/iStock-Portrait+of+cute+woman+blowing+confetti.jpg https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943041803-1ZK04ACIBIWHRUV16Z91/DSC_0093.jpg https://www.groundswell-consulting.com/home daily 1.0 2026-06-03 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1762543696178-QQPYPTGUVM9KZT5VZHSZ/unsplash-image--ySLeov8m_8.jpg https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943045547-4PG5FXT4YH2OJOIV6207/executive+dev.png https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943045556-FPNEM8M3GA3ZCZEAWVHS/People.PNG https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943045565-3TCXLGNLGQC2T4SLFAM6/cycle.PNG https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1761943045574-9S2MJULSDKNYI2PCMGQ8/org.PNG https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1762541990902-U7WL6T77W07KE48ESC7O/unsplash-image-g1Kr4Ozfoac.jpg https://www.groundswell-consulting.com/lets-work-together daily 0.75 2026-06-03 https://images.squarespace-cdn.com/content/v1/69051dfd856b72614ef52179/1776365798133-8S79YCZ4RQMMWCMNAZMG/unsplash-image-n7tKiugbzaM.jpg