COMMUNICATIONS AUDIT & STRATEGY
Groundswell created a cohesive, governed, audience-focused communications model to scale our client’s role as a strategic partner within their organization.
What We Did
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Completed a comprehensive review of the current state of communications to identify strengths, gaps, and opportunities for improvement.
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Synthesized audit findings into ranked themes and built sender and end-user personas with a pain-to-relief matrix, reframing the fix as governance rather than more communication.
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Built a communications operating model and toolkit, including message framework, voice and tone guide, channel matrices, and SharePoint page to host the tools.
The Impact
A cohesive, governed, audience-focused communications model that simplifies communication, standardizes templates, and strengthens cross-functional alignment — sustained by a Communications Council, robust toolkit, and SharePoint page to scale the function’s role as a strategic partner, reinforcing culture, reducing confusion, and improving clarity.
The Challenge
Our client is a highly skilled and interconnected function in a rapidly growing company. With strong communications practices in pockets, a lack of shared standards, consistent cadence, and a single source of truth led to unclear messaging, misalignment, and frustration across the team — and the company — during a critical period of growth.
This large and growing team cared deeply about clarity and had a strong appetite for structure but needed a strategy to deliver strong communications consistently without a comms role on the team.
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
Client
Communications audits that bring clarity and strategy
Groundswell helps you gain insight into your employees' experiences, uncover where trust and understanding are breaking down, and create communication strategies that align people around what matters most.
Then, we build the operating system that turns those insights into stronger employee engagement.