Groundswell Consulting (“Groundswell,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website at www.groundswell-consulting.com (the “Website”), interact with our marketing and advertising (including LinkedIn Lead Gen Forms), engage with us at an event, or otherwise communicate with us (collectively, the “Services”).

Please read this policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information you provide to us directly, such as when you fill out a contact form, download a resource (like a white paper), submit a LinkedIn Lead Gen Form, subscribe to communications, or otherwise reach out to us:

• Name

• Email address

• Company name

• Job title

• Phone number (if provided)

• Any other information you choose to include in a message to us

Information collected automatically when you visit our Website:

• IP address

• Browser type and settings

• Device information

• Pages viewed and time spent on the Website

• Referring URLs

• General location information (e.g., city/region, inferred from IP address)

This information may be collected through cookies and similar tracking technologies. You can control cookies through your browser settings, though disabling them may limit some functionality of the Website.

Information from third-party platforms, such as when you submit your information through a LinkedIn Lead Gen Form. In that case, LinkedIn provides us with the information you've agreed to share (e.g., name, email, job title, company), consistent with LinkedIn's own privacy policy and your settings on that platform.

We do not knowingly collect sensitive personal information, such as Social Security numbers, government ID numbers, health information, racial or ethnic origin, or political affiliations, through our Website or marketing activities.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and requests (e.g., sending a white paper or resource you requested)

• Provide information about our services, capabilities, and insights

• Send marketing communications, which you may opt out of at any time by emailing us at hello@groundswell-consulting.com with “unsubscribe” in the subject line.

• Improve our Website and understand how visitors use it

• Maintain business records related to client and prospect relationships

• Comply with legal obligations and protect our legal rights

• Detect and prevent fraud or misuse of our Services

Where we rely on your consent to process your information (for example, when you submit a lead generation form), you may withdraw that consent at any time by contacting us at the email below.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers: With vendors who perform services on our behalf, such as email marketing platforms, CRM systems, and website hosting providers, who are only permitted to use your information to provide those services to us.

• Legal reasons: If required to do so by law, subpoena, or governmental request, or to protect the rights, property, of safety of Groundswell, our clients, or others.

• Business transfers: In connection with a merger, acquisition, or sale of assets, in which case we would require the receiving party to honor the commitments made in this policy.

• With your consent: For any other purpose disclosed to you at the time you provide the information, or with your consent.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain accurate business records, and comply with our legal obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.

5. Your Choices and Rights

• Marketing communications: You can unsubscribe from marketing emails at any time using the link included in those emails, or by contacting us directly.

• Cookies: Most browsers allow you to refuse or delete cookies. Please note this may affect your experience on our Website.

• Access and correction: You may contact us to request access to, correction of, or deletion of the personal information we hold about you, subject to applicable law.

If you are located in the European Economic Area, United Kingdom, or a U.S. state with its own privacy law, you may have additional rights regarding your personal information under applicable law. To exercise any of these rights, please contact us using the information below.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our Services are intended for business professionals and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children.

8. Third-Party Links

Our Website and communications may contain links to third-party websites, including LinkedIn. This Privacy Policy does not apply to those third-party sites, and we encourage you to review their privacy policies separately.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will post the updated policy on this page with a revised effective date. Your continued use of our Services after any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or would like to exercise any of the rights described above, please contact us at: Groundswell Consulting; Email: hello@groundswell-consulting.com; Website: www.groundswell-consulting.com

Effective Date: September 1, 2026